August 17, 2025

Sami El-Quqa, CEO of MusicGrid, Featured in Transform Magazine

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We’re proud to share that Sami El-Quqa, CEO and founder of MusicGrid, has been featured in Transform Magazine, where he discusses the growing role of sonic branding in Saudi Arabia.

In the article, Sami highlights how brands across the Kingdom are beginning to treat sound as a core part of their identity. From retail environments and mobile apps to national campaigns, companies are now asking how they should sound across every touchpoint.

At MusicGrid, we have seen this momentum firsthand. More brands are investing in sonic logos, brand music, and full audio systems that create emotional connection and long-term recognition.

As Sami shares, the future of branding in Saudi Arabia is not only visual. It is also deeply sonic.

Read the full article on Transform Magazine:
https://www.transformmagazine.net/articles/2025/the-evolving-sound-of-saudi-branding/

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