Crafting Memorable Sound Identities

As one of Saudi Arabia’s leading banks, Bank Albilad partnered with MusicGrid to develop a sonic identity that builds emotional connection and reinforces brand trust across all customer touchpoints.

The Zakat, Tax and Customs Authority (ZATCA) partnered with MusicGrid to create a future-ready sonic identity that reflects its national responsibility and role in driving Saudi Arabia’s Vision 2030—merging trust, innovation, and cultural resonance into a unified sound.

Monsha’at, the General Authority for Small and Medium Enterprises in Saudi Arabia, partnered with MusicGrid to create a sonic identity that reflects its mission to empower entrepreneurs and drive economic growth. The goal was to develop a sound that inspires ambition, celebrates innovation, and resonates with the spirit of Saudi Vision 2030.

The General Organization for Social Insurance (GOSI) partnered with MusicGrid to revamp its existing sonic identity—enhancing its adaptability while preserving its core musical DNA. The goal was to modernize the sound for a wider range of brand touchpoints, making it more flexible, resonant, and aligned with GOSI’s evolving presence in the Kingdom.

In 2024, Mercedes-Benz Middle East released its Ramadan campaign, Fill Your Life with Light and Blessings—a film built to inspire reflection, peace, and spiritual connection during the holy month. MusicGrid was brought in to compose the original soundtrack, produce the voice-over, and oversee the full audio direction for the campaign.

Nada Dairy, one of Saudi Arabia’s most beloved household brands, partnered with MusicGrid to create a sonic identity that reflects its freshness, warmth, and deep-rooted presence in everyday life—bringing its legacy of quality and togetherness into a sound that can be felt and recognized across the region.

Gandour, one of the Middle East’s most beloved heritage brands, partnered with MusicGrid to develop a sonic identity that reflects its legacy of joy, quality, and trust. With over 160 years of history, the goal was to craft a sound that feels nostalgic and playful—yet future-ready and adaptable for modern brand experiences.

For Saudi National Day 2023, Jahez partnered with MusicGrid to create a musical moment that would connect with audiences through culture, celebration, and everyday interactions. The result was a reimagined version of a beloved traditional Saudi song—used as a mobile push notification across digital platforms.

Shahid, the region’s leading Arabic-language streaming platform, partnered with MusicGrid to lead full audio production for its original children’s series, Little Heroes. Our role spanned composition, post-production, and creative supervision across 22 episodes—delivering over 220 minutes of broadcast-ready music, sound, and voice.

For the launch of its limited-edition Falafel Shack Burger, Shake Shack partnered with MusicGrid to compose an original soundtrack for the campaign. The goal was to create a sound that felt as bold and flavorful as the burger itself—something distinctly regional, rhythmically modern, and instantly attention-grabbing across TV, digital, and in-store ads.

Nana, the leading digital grocery platform in Saudi Arabia, partnered with MusicGrid to create a custom campaign soundtrack that would match the brand’s energy, familiarity, and everyday relevance. From the start, the goal was to produce a sound that could carry across multiple formats, languages, and audience segments—while staying recognizably Nana.

The General Secretariat of the Tax and Customs Committee (GSTC) partnered with MusicGrid to create a sonic identity that reflects its authority, clarity, and neutrality. The aim was to build a sound that would strengthen GSTC’s presence across formal and digital touchpoints—helping reinforce trust between government and private sector audiences.

Boursa Kuwait, the operator of the Kuwaiti Stock Exchange, partnered with MusicGrid to create a sonic identity that reflects its national significance and forward-looking vision—rooted in Kuwaiti culture and built for modern brand experiences.

In 2024, Nickelodeon partnered with MusicGrid to create original music for a series of animated Ramadan idents—broadcast across major platforms including OSN and MBC3. The goal was to deliver soundtracks that captured the warmth of the season while staying true to Nickelodeon’s playful spirit.

The Qatar Ministry of Education and Higher Education reached out to MusicGrid to create a custom musical piece for the launch of Edaat—a high-profile event focused on advancing excellence and innovation in the Qatari education sector. The goal was to craft a sound that reflected the spirit of the event and elevated the brand’s visual and experiential presence.

Johns Hopkins Aramco Healthcare, a collaboration between two global leaders—Johns Hopkins Medicine and Saudi Aramco—engaged MusicGrid to create a sonic identity that reflects its values of compassion, trust, and world-class patient care. The goal was to humanize the brand experience through a sound that comforts, reassures, and inspires confidence.

Kahramaa, Qatar’s General Electricity & Water Corporation, partnered with MusicGrid to create a playful and recognizable sonic logo for its dedicated children’s channel. The goal was to develop a sound that would appeal to young audiences while aligning with the educational and environmental goals of Kahramaa’s outreach initiatives.

The General Authority for Survey and Geospatial Information (GEOSA) partnered with MusicGrid to develop a sonic logo that would serve as an authoritative and memorable audio signature for its communications. The goal was to create a sound that reflects precision, trust, and national identity—aligned with GEOSA’s role in supporting geospatial infrastructure across the Kingdom.

Northwest BUS, a joint venture between Spain’s Moventis and Saudi Arabia’s Al Qaid Transportation Co., was awarded the intercity bus transport concession for the northwest region of Saudi Arabia by the Transport General Authority (TGA) . As part of its brand development, Northwest BUS partnered with MusicGrid to create a sonic logo that encapsulates its commitment to reliable, comfortable, and modern intercity travel.

UPayments, a Kuwait-based fintech company that streamlines digital payments for businesses and individuals, partnered with MusicGrid to create a sonic identity that reflects its brand promise: smart, secure, and effortlessly simple. The project centered around developing a versatile Sonic DNA, supported by distinct variations for different audience touchpoints.

The Saudi Company for Artificial Intelligence (SCAI), a Public Investment Fund (PIF) company, plays a central role in accelerating the Kingdom’s AI ecosystem. As a national driver of technological innovation, SCAI sought a sonic identity that could express both futuristic ambition and institutional credibility.

When Beef Habibi dropped the King Ramy Burger, they wanted more than an ad — they wanted a scene. Loud, local, and instantly unforgettable. The brief was simple: make it catchy & make it slap!

Hyundai Qatar wanted to move beyond the standard voiceover format for an upcoming radio campaign. The objective was to create a standout ad that would entertain while communicating a seasonal promotion. The tone needed to be playful and rhythmic, with a clear Qatari flavor, while still aligning with Hyundai’s energetic and youthful global brand voice.