The Sound Behind Iconic Brands

Born in the GCC, we are the region's leading Sonic Branding company.
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Sami El-Quqa, CEO at MusicGrid. MENA and GCC Leading Sonic Branding Agency
About us

Our team of sound designers, composers and brand experts are dedicated to helping your business harness the power of sound to create enduring brand recognition.

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Brands
Partnering with leading companies across industries.
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Creating custom sonic identities that stand out.
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Industries
From tech and finance to hospitality and entertainment.
Global Reach
Rooted in the MENA region, impacting brands worldwide.
TEAM

The Difference You Can Hear.

Sami El-Quqa
CEO
Berklee graduate with a Master’s in Business. Expert in music IP and licensing. Leads strategy and sound across key regional projects.
Roudny Nahed
Partnerships Manager
Drives collaborations with agencies and brands. Aligns sonic strategy with creative goals across campaigns and identities.
Si-bemol Younes
Creative Director
Musicologist and ethnomusicologist shaping authentic, culturally grounded sonic identities for leading brands.
Dominique Tarabay
Brand Consultant
Shapes brand stories through sound. Ensures every sonic identity is rooted in strategy and audience relevance.
Saif Anabtawi
Brand Consultant
Connects brand architecture to audio. Crafts systems that align sonic elements with core brand positioning.
Saynaa Alrouaili
Business Development
Leads client growth and partnerships across Saudi Arabia. Connects brands with impactful sonic strategies that resonate.
Wassim Shaaban
Business Development
Drives new client outreach and supports strategic growth. Helps brands tap into the value of sonic branding.
Ghida Jaroudi
Business Development
Supports business development and client engagement. Focused on building meaningful, long-term partnerships.
Moaaz Labib
PR & Partnerships Associate
Supports media outreach and agency partnerships. Helps get our work seen, heard, and shared.
OUR TEAM

Our Regional Presence: Kuwait & Saudi Arabia

Kuwait

Dana Building, Floor 1, Jaber al Mubarak, Sharq, Kuwait city
Kuwait is a thriving business hub that blends tradition with innovation, making it a key player in the MENA region. Our office in Kuwait City serves as a strategic base, enabling seamless collaboration with local and international partners. Whether you’re exploring sonic branding or need direct support, our team is here to help.
hello@musicgrid.com

Saudi Arabia

Building 8884, Airport Street, Sedra District, Riyadh 13413
Saudi Arabia is a powerhouse of economic growth and innovation in the MENA region. Our office in Riyadh provides a strategic base for collaboration, allowing us to work closely with local and global partners. Whether you're exploring sonic branding or need direct support, our team is ready to assist.
hello@musicgrid.com

Our Blog

July 26, 2026
Advertising Music Production in Saudi Arabia and the GCC: A Guide for Brands
Advertising music is often treated as one of the final elements added to a campaign. The concept is approved. The film is edited. The voice-over is recorded. Then someone begins searching for a track that fits.
July 19, 2026
The Role of Music in Major Brand Launches
Major brand launches are defining moments. Whether introducing a new company, unveiling a destination, launching a product, or revealing a new identity, the first impression created during a launch can shape perception for years to come.
July 12, 2026
Why Airlines Need a Sonic Branding Strategy
Airlines interact with customers across more touchpoints than almost any other industry. From booking platforms and mobile applications to boarding gates and in-flight experiences, every stage of the journey presents an opportunity to reinforce brand identity.
View Our Blog

Let’s Make Your Brand Sound Unforgettable

Your brand deserves more than just a look—it needs a voice. A sound that connects, inspires, and stays with your audience.
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