The Sound Behind Iconic Brands

Born in the GCC, we are the region's leading Sonic Branding company.

Our Works

Sami El-Quqa, CEO at MusicGrid. MENA and GCC Leading Sonic Branding Agency

About us

Our team of sound designers, composers and brand experts are dedicated to helping your business harness the power of sound to create enduring brand recognition.

Brands

Partnering with leading companies across industries.

Creating custom sonic identities that stand out.

Industries

From tech and finance to hospitality and entertainment.

Global Reach

Rooted in the MENA region, impacting brands worldwide.

TEAM

The Difference You Can Hear.

Sami El-Quqa

CEO

Berklee graduate with a Master’s in Business. Expert in music IP and licensing. Leads strategy and sound across key regional projects.

Roudny Nahed

Partnerships Manager

Drives collaborations with agencies and brands. Aligns sonic strategy with creative goals across campaigns and identities.

Si-bemol Younes

Creative Director

Musicologist and ethnomusicologist shaping authentic, culturally grounded sonic identities for leading brands.

Dominique Tarabay

Brand Consultant

Shapes brand stories through sound. Ensures every sonic identity is rooted in strategy and audience relevance.

Saif Anabtawi

Brand Consultant

Connects brand architecture to audio. Crafts systems that align sonic elements with core brand positioning.

Saynaa Alrouaili

Business Development

Leads client growth and partnerships across Saudi Arabia. Connects brands with impactful sonic strategies that resonate.

Wassim Shaaban

Business Development

Drives new client outreach and supports strategic growth. Helps brands tap into the value of sonic branding.

Ghida Jaroudi

Business Development

Supports business development and client engagement. Focused on building meaningful, long-term partnerships.

Moaaz Labib

PR & Partnerships Associate

Supports media outreach and agency partnerships. Helps get our work seen, heard, and shared.

OUR TEAM

Our Regional Presence: Kuwait & Saudi Arabia

Kuwait

Dana Building, Floor 1, Jaber al Mubarak, Sharq, Kuwait city

Kuwait is a thriving business hub that blends tradition with innovation, making it a key player in the MENA region. Our office in Kuwait City serves as a strategic base, enabling seamless collaboration with local and international partners. Whether you’re exploring sonic branding or need direct support, our team is here to help.

hello@musicgrid.com

Saudi Arabia

Building 8884, Airport Street, Sedra District, Riyadh 13413

Saudi Arabia is a powerhouse of economic growth and innovation in the MENA region. Our office in Riyadh provides a strategic base for collaboration, allowing us to work closely with local and global partners. Whether you're exploring sonic branding or need direct support, our team is ready to assist.

hello@musicgrid.com