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December 9, 2025
Shake Shack MENA | The Sound of Flavor
Not every sonic branding project begins with a full identity system. Sometimes, a single campaign can be sonified. For Shake Shack MENA, MusicGrid collaborated with BPG Group to develop the sound direction for the regional launch of the Falafel Shack campaign. The goal was to translate the brand’s personality into a set of adaptable music cues that matched the tone of the creative concept and connected with regional audiences.
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