In 2024, Mercedes-Benz Middle East launched its Ramadan campaign titled Fill Your Life With Light and Blessings. The film was built around emotional subtlety, visual stillness, and intentional restraint.
MusicGrid was brought in to lead the full audio production. This included original music composition, sound design, and voiceover production in both Arabic and English.
The goal was to deliver a sound that felt refined, minimal, and emotionally aligned with the tone of the film, while staying true to the brand’s identity.
What We Delivered
Original Score A piano-led theme layered with ambient elements and subtle regional textures
Sound Design Carefully woven environmental soundscapes and accents to support the narrative without drawing attention
Voiceover Production Arabic and English voiceover recorded and produced for multiple regional versions
Every aspect was built to enhance the story while aligning with the Mercedes‑Benz brand and the campaign’s tone.
Audio That Reflects Brand and Occasion
Many Ramadan campaigns rely on dramatic turns and emotional crescendos. This film took a different approach. The visuals are still. The tone is reflective. The sound follows that pattern with care and simplicity.
By choosing restraint, we allowed the emotion to speak clearly and respectfully.
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