Ad Music & Campaign Soundtracks

Beef Habibi | Burger Jingle

Project Brief

When Beef Habibi dropped the King Ramy Burger, they wanted more than an ad — they wanted a scene. Loud, local, and instantly unforgettable. The brief was simple: make it catchy & make it slap!
Date
May 28, 2025
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Our process

A Kuwaiti jingle for a burger that doesn't hold back.

01

01

The Challenge

The burger was big. The jingle had to be bigger. We needed something that felt Kuwaiti, confident, and completely unserious, in the best way possible

02

02

Our Process

We leaned into the chaos. Built around the name “King Ramy”, the jingle is bold, memeable, and unapologetically loud. From melody to lyrics to delivery, every second was designed to make people laugh, sing along, and come back hungry.

03

03

The Outcome

The jingle didn’t just promote a new burger, t became part of the culture. People sang it, joked about it, and shared it. It blurred the line between ad and inside joke.

04

04

The Impact

Increased foot traffic, social buzz, and brand recall. All from one loud, local hook.

Testimonial

Hear It from Our Client

5.0

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