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Hyundai Qatar needed a fresh, attention-grabbing radio ad to promote one of their seasonal offers. The goal wasn’t just to inform, it was to entertain. The brand wanted something that could stand out on air, spark curiosity, and feel distinctly local while staying true to Hyundai’s upbeat global image.
MusicGrid was brought in to create a full original song for radio. We developed a catchy melody and playful lyrics in Arabic, written to reflect the humor and energy of the campaign. The tone was light, rhythmic, and conversational, blurring the line between jingle and sketch. We handled everything from songwriting and voice casting to production and mixing, aligning with Hyundai’s creative team and agency partners in Qatar.
The final spot aired across top stations in Qatar, immediately catching attention with its unexpected musical twist. By taking a song-first approach, Hyundai was able to break format, boost recall, and deliver their message in a way that felt both local and refreshing, without sounding like every other car ad.
The ad broke away from the traditional car commercial formula, surprising listeners with its musical format and local tone. It quickly gained traction on-air, with Hyundai reporting a notable lift in campaign recall and engagement during the run. More importantly, it reinforced the brand’s relevance by sounding in tune with Qatari audiences, showing that even a seasonal offer can be delivered with creativity and cultural insight.
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