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The brand needed to sound the way it feels: reliable, progressive, and deeply rooted in Saudi culture. We had to create a system flexible enough for everyday use, yet powerful enough to carry national pride and spiritual moments.
We began with immersive workshops to uncover theBank’s values, tone, and aspirations. From there, we crafted a sonic strategyanchored in emotional clarity and cultural relevance—blending modern harmonieswith traditional textures to create a sound that feels both timeless andcontemporary.
From a concise sonic logo to a full melodic theme, we built a unified system designed to enhance every interaction. The identity was adapted for key brand moments, including a reflective Ramadan version and an energetic National Day anthem—each tailored to evoke the right emotional tone while staying true to the core DNA.
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Today, Bank Albilad has a voice people can instantly recognize and trust. Its sonic identity now strengthens brand recall, enriches digital experiences, and creates moments of connection—whether through a mobile notification or a national celebration.
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