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Gandour’s wide portfolio of products—spanning snacks, chocolates, and baked goods—has built deep emotional connections across generations. The challenge was to capture that familiarity in sound, while also crafting a flexible system that could evolve across campaigns, platforms, and markets.
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Through a series of creative workshops with Gandour’s team, we identified two emotional drivers at the heart of the brand: playfulness and heritage. Our sound design approach reflected this duality. Bright mallets, handclaps, and lively rhythms brought energy and fun, while warm string sections anchored the sound in tradition and depth.
Gandour’s sonic identity is built around three key components:
This system ensures Gandour’s sound feels personal, joyful, and instantly recognizable—wherever it’s heard.
Gandour’s new sonic identity brings together the brand’s rich history and modern outlook. Whether it’s a TV commercial, social campaign, or product activation, the sound enhances recall, builds emotional connection, and reinforces the trust the brand has built over generations. It’s more than a branding asset—it’s a celebration in sound.
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