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ZATCA plays a crucial role in Saudi Arabia’s economic development, operating at the intersection of government, technology, and public service. The challenge was to develop a sound that could reflect institutional authority while remaining accessible, modern, and distinctly Saudi—spanning everything from daily app interactions to ceremonial events.
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Sounding Out Clarity, Connection, and Progress. We began by identifying ZATCA’s core values—trust, innovation, and national pride. Our focus was on creating a sound that felt official yet human, consistent across the year, and deeply embedded within Saudi identity. The result was a carefully structured sonic system that could adapt to a range of platforms and moments while always remaining recognizable.
ZATCA’s sonic identity includes a precise and authoritative sonic logo supported by three key musical assets:
Each layer was crafted to enhance consistency while allowing flexibility for context, campaign, and platform.
ZATCA’s sonic identity now reinforces its brand across all touchpoints—whether it’s a digital interaction, a seasonal campaign, or a national event. The sound strengthens recognition, fosters public trust, and positions ZATCA as a symbol of progress. It’s not just a sound—it’s the voice of a nation moving forward.
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