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Nana’s brand lives in homes, on screens, and in people's daily routines. We needed to create a sonic identity that felt natural in all those places—recognizable within seconds, and emotionally in sync with how people shop, wait, and receive. The sound had to support a variety of campaign styles, while being unmistakably Nana across platforms and formats.
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We began with the development of a signature sonic logo—built around two core ideas: anticipation and delight. To capture that, we introduced two elements people associate with daily convenience:
This became the heart of Nana’s sound: quick, catchy, and built around real-world audio triggers. From there, we expanded into a campaign soundtrack and a library of musical adaptations—adjusted for tone, language, tempo, and use-case.
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Nana’s sonic branding has significantly enhanced brand recall and customer engagement. The platform has achieved:
These milestones underscore Nana’s position as a dominant force in the region’s grocery delivery market.
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