As digital touchpoints multiply, sound is becoming one of the most powerful yet underused tools in global brand strategy. From tech giants to streaming platforms and payment networks, the world’s most influential brands are embedding sonic identities into every customer experience.
This article explores 10 standout examples of sonic branding done right—each showing how sound can build recognition, trust, and emotional recall at scale.
One of the most iconic sonic logos ever created, Intel's five-note “bong” defines audio branding precision. It's globally recognized, simple, and effective across languages.
A five-note melody that became a cultural soundbite. Launched in 2003, it still ranks among the most recognizable audio identities in the world.
The deep, cinematic “Tudum” sound activates when Netflix launches, instantly signaling premium content. It’s become a symbol of streaming entertainment.
Mastercard’s sonic brand includes a sonic logo, payment sound, and music cues—all part of a globally synchronized brand audio system that appears from checkout to commercials.
Though Apple has cycled through several sonic approaches, the original Mac startup chime still resonates as a clean, innovative audio signature.
As electric vehicles lose engine noise, Audi uses intentional startup and UX sounds to create emotion and brand continuity—shaping how users perceive innovation.
From its castle fanfare to memorable melodies, Disney uses sound to trigger emotion and imagination. It’s an enduring masterclass in audio storytelling.
TikTok’s UX is built on short-form sound snippets, musical memes, and audio triggers. In many ways, the brand is the sound.
The startup and call sounds of Skype became familiar worldwide, showing how utility tones can still build brand presence.
Samsung has built a recognizable library of notification tones across its smartphone and smart home ecosystem—embedding audio recognition into everyday interaction.
The most successful global brands are no longer asking "should we have a sound?"—they’re asking “what do we want to be heard as?” These 10 examples show how audio branding, when done right, becomes a lasting part of how we remember and trust a brand.
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