Published in Campaign Middle East, by Shantelle Nagarajan
MusicGrid was featured this week in Campaign Middle East, highlighting how brands across Saudi Arabia, Kuwait, and the UAE are rethinking the role of sound in branding.
For years, we’ve been pushing for a shift from stock music and one-off jingles to strategic sonic systems. Now, that shift is happening. Brands are beginning to treat sound with the same importance as visual identity, brand voice, and experience design.
Our Partnerships Manager Roudny Nahed shared her perspective in the piece:
“The market has matured. Brands here are beginning to understand the long-term value of sonic identity, not just as a campaign add-on, but as a core part of how they communicate.”
The article also features recent MusicGrid collaborations across the region, from government entities to fast-growing startups, all using music to build emotional connection, recognition, and brand equity.
📖 Read the full article on Campaign Middle East
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