“Finance brands have more touchpoints than people think. There are apps, kiosks, payment sounds, ads, hotlines, onboarding flows. Every one of those is a chance to be heard.”

- Saif Anabtawi, Brand Consultant at MusicGrid

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At MusicGrid, the financial sector has become one of the most active spaces for sonic branding. As more banks, fintech platforms, and investment firms look for ways to build trust and consistency, sound is emerging as a strategic brand asset.

For many of these brands, the journey starts with a conversation. That conversation is often led by Saif Anabtawi, a brand consultant at MusicGrid who specializes in early-stage discovery for financial clients across the Gulf.

How Finance Brands Are Thinking About Sound

Saif meets with CMOs, brand leads, agency partners, and innovation teams to unpack where sound already lives in their ecosystem, and where it could be doing more.

Mobile apps, kiosks, payment confirmations, in-branch audio cues, hold music, hotline experiences, onboarding flows, and campaign soundtracks. All of these are moments where audiences interact with the brand, often without even realizing it.

When those sounds are intentional and consistent, they enhance trust and reinforce brand memory. When they are unbranded or generic, those moments become missed opportunities.

Shaping the First Step

Saif’s role is to guide that first phase with clarity. He helps clients answer questions like:

• What does your brand currently sound like across platforms?
• Are you relying on stock audio or sound libraries?
• Could you own your own sonic system that adapts across digital and physical channels?

Once that alignment is in place, the project moves into MusicGrid’s strategic and creative phases. But it all starts with identifying the gap and exploring the opportunity.

Leading Conversations That Lead to Impact

Saif has played a key role in launching sonic branding initiatives with:

• Bank Albilad
• UPayments
• Kamco Invest
• Tiqmo
• And other financial institutions across Saudi Arabia, Kuwait, and the UAE

Each project focused on developing scalable sonic systems that reflect brand values and improve customer experience across diverse touchpoints.

As Saif puts it:

‍“When a sound is designed to reflect the brand and show up consistently, it becomes more than audio. It becomes a real brand asset.”

Finance Is Listening

The finance sector is evolving. Today’s leading institutions are not just looking at how they look, they are thinking about how they sound. Saif Anabtawi is helping make that shift happen, one conversation at a time.

🎧 Explore more of MusicGrid’s work in finance

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