November 11, 2025

The Sound of Healing | Johns Hopkins Aramco Healthcare Case Study

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A Sound That Heals

Sonic branding in healthcare requires sensitivity and precision. Brands in this space must communicate warmth, care, and trust while maintaining authority and professionalism.

For Johns Hopkins Aramco Healthcare (JHAH), a joint venture between Johns Hopkins Medicine and Aramco, sound became a way to express both compassion and excellence. The challenge was to design a sonic identity that feels human, reassuring, and world class.

Designing the Sonic Logo

At MusicGrid, we developed the Sonic Logo around the dual ideas of precision and empathy.

  • Staccato piano notes evoke structure and expertise.
  • Legato strings bring calm and reassurance.

Together, these elements create a sound that feels both caring and confident.

The resulting logo was designed to stand alone in clinical environments or integrate seamlessly into larger communications such as video campaigns, internal events, and digital interfaces.

Expanding the Sonic DNA

From the Sonic Logo, we built a full Sonic DNA: an adaptable music system that extends across patient experiences, brand films, and corporate content.
Each variation preserves the recognizable melodic motif, ensuring consistency across every touchpoint.

The Sonic DNA reinforces the JHAH brand identity by creating a familiar and calming emotional signature. It connects audiences not just through visuals or words, but through sound.

Purpose Through Empathy

In healthcare, sound does more than complement visuals. It shapes perception. A calm melody can ease anxiety, while a confident tone can strengthen trust.
By focusing on emotional cues, JHAH’s sonic identity helps patients and staff feel supported the moment they engage with the brand.

The project demonstrates how music, when guided by empathy and purpose, can humanize even the most clinical settings.

Deliverables

  • Sonic Logo
  • Full Sonic DNA
  • Brand Anthem (long-form composition)
  • Adaptations for video, events, and digital platforms

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