We recently sat down with Firas Mghames, CEO of the award-winning agency FEER MCQUEEN, for a candid discussion on branding, creativity, and the emotional power of sound.
Joining from MusicGrid were Roudny Nahed, Partnerships Manager, and Si-bemol Younes, Creative Director, sharing our perspective on building effective and culturally relevant sonic identities across the MENA region.
🎥 Watch the full conversation here:
👉 https://www.youtube.com/watch?v=SMOEWKgrDUk
1. Sound as a strategic brand tool
Sonic branding goes far beyond jingles. It's about long-term emotional recall, brand consistency, and using sound to deepen connection.
2. Designing for cultural context
In a region as rich and diverse as the Middle East, sonic identity needs to feel both authentic and elevated. We discussed how brands can achieve that balance.
3. Insights from the agency side
Firas shared how agencies approach audio, and why sound remains one of the most overlooked tools in brand-building today.
4. Creative meets commercial
We broke down how MusicGrid creates sonic identities that are artistically compelling and strategically aligned.
“Sound is the most emotional branding tool we have, and it’s still underused.” — Firas Mghames
“We treat sound like design. It’s layered, intentional, and tied to meaning.” — Si-bemol Younes
“You don’t need more content. You need consistency in how you sound.” — Roudny Nahed
Whether you're a brand manager, creative director, or marketer, this conversation breaks down why sound matters, and how to make it a core part of your brand strategy.
📺 Watch the full episode on YouTube:
https://www.youtube.com/watch?v=SMOEWKgrDUk
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