Source: Transform Magazine"What does a Saudi brand sound like?" (Published May 28, 2025)

Saudi Brands are finding their voice. Here's why it matters.

Sonic branding in Saudi Arabia is no longer just a buzzword. It’s becoming a key part of how brands express identity, values, and ambition. And this week, Transform Magazine took notice.

“The sonic boom is coming to Saudi Arabia.”
Sami El-Quqa, CEO at MusicGrid

In a new feature, Transform explores how audio branding is reshaping Saudi brand identity — from national organizations and PIF-backed companies to consumer experiences.

Key Takeaways:

• Saudi brands are embracing sonic logos and music as strategic assets, not afterthoughts.
• Sound is being used to communicate innovation, heritage, and local pride — aligning with Vision 2030.
• The GCC region is becoming a hotbed for brand expression through sound.

At MusicGrid, we’ve seen this evolution firsthand. From banks and F&B to government entities. Sound helps brands connect emotionally, stay consistent, and stand out. And Saudi Arabia is quickly becoming the regional leader.

👉 Read the full article on Transform Magazine:
https://www.transformmagazine.net/articles/2025/what-does-a-saudi-brand-sound-like/

‍

‍