June 12, 2025

Gandour's New Sonic Identity by MusicGrid Featured in ArabAd

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We’re excited to share that our work for Gandour has been featured in ArabAd. The article explores how MusicGrid helped shape a bold new sonic identity for one of the region’s most iconic FMCG brands.

About the Project

Gandour, a heritage-rich brand with deep roots across the region, partnered with MusicGrid to evolve its identity through sound. The result is a modern sonic language that brings warmth, tradition, and freshness into every touchpoint.

A Legacy Brand Finds Its Voice

In a category where emotional connection is everything, Gandour’s new Sonic DNA strikes the balance between familiarity and innovation. From packaging cues to digital content, the sound is now a key part of how the brand lives in the world.

How MusicGrid Crafted the Sound

Our team developed a full sonic system built around clarity, trust, and regional resonance. This includes a sonic logo, brand theme, digital adaptations, and retail soundscapes — all aligned with Gandour’s brand evolution strategy.

Featured in ArabAd

ArabAd’s article covers the creative process and brand thinking behind the project. It highlights how Gandour is setting a new benchmark for FMCG branding in the region by embracing audio as a strategic asset.

Read the Full Article

Read the full feature on ArabAd

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“MusicGrid delivered a cohesive sonic DNA that is deeply rooted in Gandour’s heritage yet forward-looking.” — Ghada Azzi, ArabAd

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