May 30, 2025

MusicGrid Featured in Campaign Middle East: Sonic Branding's Rise in Saudi Arabia & the GCC

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MusicGrid Featured in Campaign Middle East

We’re proud to be featured in Campaign Middle East, the region’s most trusted source for marketing and branding insights.

MusicGrid team featured in Campaign Middle East article about website relaunch and sonic branding in the GCC

A Website Reflecting Regional Growth

The article covers the relaunch of our new website, designed to reflect MusicGrid’s evolution, our work across key sectors, and our expanding presence in Saudi Arabia and the GCC. From banks and government entities to media and FMCG brands, we’re helping the region’s most ambitious companies develop culturally rooted, globally competitive sonic identities.

“Saudi Arabia, UAE and the GCC are markets that are aggressively in motion. Also, they're deeply rooted in culture — and there's always a pull for brands to reflect themselves as deeply rooted in culture, but also fast-growing and digitally led.”– Sami El-Quqa, Founder & CEO, MusicGrid
Sami El-Quqa, Founder & CEO of MusicGrid, featured in Campaign Middle East article

Featured Work Across the GCC

The feature also showcases our recent sonic branding work for clients like Bank Albilad, Nickelodeon, Nada Dairy, and ZATCA — all examples of how sound can become a strategic brand asset in today’s fast-evolving Gulf market.

🎧 Read the full article on Campaign Middle East →

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