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Meet Sami El-Quqa: The Story Behind MusicGrid
meet-sami-el-quqa-the-story-behind-musicgrid
May 30, 2025
MusicGrid Featured in Campaign Middle East: Sonic Branding's Rise in Saudi Arabia & the GCC
MusicGrid Featured in Campaign Middle East
We’re proud to be featured in Campaign Middle East, the region’s most trusted source for marketing and branding insights.
A Website Reflecting Regional Growth
The article covers the relaunch of our new website, designed to reflect MusicGrid’s evolution, our work across key sectors, and our expanding presence in Saudi Arabia and the GCC. From banks and government entities to media and FMCG brands, we’re helping the region’s most ambitious companies develop culturally rooted, globally competitive sonic identities.
“Saudi Arabia, UAE and the GCC are markets that are aggressively in motion. Also, they're deeply rooted in culture — and there's always a pull for brands to reflect themselves as deeply rooted in culture, but also fast-growing and digitally led.”– Sami El-Quqa, Founder & CEO, MusicGrid
Featured Work Across the GCC
The feature also showcases our recent sonic branding work for clients like Bank Albilad, Nickelodeon, Nada Dairy, and ZATCA — all examples of how sound can become a strategic brand asset in today’s fast-evolving Gulf market.
🎧 Read the full article on Campaign Middle East →
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Our Blog
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