May 30, 2025

MusicGrid Featured in Campaign Middle East: Sonic Branding's Rise in Saudi Arabia & the GCC

Contents:
Share

MusicGrid Featured in Campaign Middle East

We’re proud to be featured in Campaign Middle East, the region’s most trusted source for marketing and branding insights.

MusicGrid team featured in Campaign Middle East article about website relaunch and sonic branding in the GCC

A Website Reflecting Regional Growth

The article covers the relaunch of our new website, designed to reflect MusicGrid’s evolution, our work across key sectors, and our expanding presence in Saudi Arabia and the GCC. From banks and government entities to media and FMCG brands, we’re helping the region’s most ambitious companies develop culturally rooted, globally competitive sonic identities.

“Saudi Arabia, UAE and the GCC are markets that are aggressively in motion. Also, they're deeply rooted in culture — and there's always a pull for brands to reflect themselves as deeply rooted in culture, but also fast-growing and digitally led.”– Sami El-Quqa, Founder & CEO, MusicGrid
Sami El-Quqa, Founder & CEO of MusicGrid, featured in Campaign Middle East article

Featured Work Across the GCC

The feature also showcases our recent sonic branding work for clients like Bank Albilad, Nickelodeon, Nada Dairy, and ZATCA — all examples of how sound can become a strategic brand asset in today’s fast-evolving Gulf market.

🎧 Read the full article on Campaign Middle East →

Stay Tuned – Get the Latest in Sonic Branding

Name
Email
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Our Blog

News
Transform Magazine Features Sami El-Quqa on Saudi Sonic Branding
Sonic branding in Saudi Arabia is no longer just a buzzword. It’s becoming a key part of how brands express identity, values, and ambition. And this week, Transform Magazine took notice.
Why MusicGrid
Insights & Resources
Sonic Branding for Agencies: How MusicGrid Helps Creative Teams Win More Pitches
Creative agencies today are expected to deliver more than a visual identity.Clients want a brand experience that people can see, hear, and feel.
Insights & Resources
MENA Trends
Sonic Branding in Saudi Arabia: What Companies Need to Know
Learn how Saudi businesses are using sonic branding to drive identity, consistency, and engagement across digital and physical touchpoints.
Insights & Resources
10 Global Sonic Branding Examples (2025 Edition)
From Intel to Netflix and Mastercard, explore how global brands are using sonic branding to create recognition, emotion, and consistency across touchpoints.
Insights & Resources
MENA Trends
Building Brand Connections in MENA through Regional Music
Across the Middle East and GCC, brands are beginning to think more intentionally about how they sound. It is no longer just about having a nice track in the background. Sound is becoming part of the brand system. Something that shapes identity, builds emotion, and signals culture.From Ramadan campaigns to full-scale rebrands, music is moving from a supporting role to a strategic one.
Success Stories
Bank Albilad Introduces Sonic Branding with MusicGrid: A New Era of Sound in Saudi Banking
In today's digital landscape, sound plays a pivotal role in creating emotional connections with customers. Sonic branding involves the use of distinctive sounds and musical elements to enhance brand recall and loyalty. While global brands like Mastercard and HSBC have successfully leveraged sonic branding, Bank Albilad stands out as a pioneer in the Saudi banking industry to embrace this approach.
Success Stories
Gandour’s Audio Evolution: How MusicGrid Created a Timeless Sound for an Iconic Brand
Gandour, one of the MENA region’s most beloved food brands, has taken a bold step into the future by embracing sonic branding — elevating its already iconic identity through sound. In collaboration with MusicGrid, Gandour has developed a rich, emotionally resonant sonic identity that honors its legacy while speaking to a new generation of consumers.
News
An Interview with ArabAd: MusicGrid’s Sonic Branding Journey
With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand assets.