At MusicGrid, every sonic branding project begins with a conversation.

Before a single note is composed, we sit with the brand. We explore how it communicates, how it wants to be remembered, and where sound might be missing or misaligned.

This early discovery process is led by our brand consultants. And one of the key people behind that work is Dominique Tarabay.

Dominique plays a central role in guiding clients through the first and most important step of their sonic branding journey. He meets with brand and marketing teams to understand who they are, how they want to be perceived, and how sound could help express that more clearly and emotionally.

He is not here to sell music. He is here to help shape a strategic asset.

Bringing Strategy to Sound

Dominique’s role combines brand discovery, creative direction, and strategic thinking. He is often the first person a client speaks to. From that first meeting, his focus is simple. Listen closely, ask the right questions, and help the brand articulate its identity in sound.

A lot of brands come in with a strong visual identity but no sonic presence. So I listen for what is missing. I pay attention to how they describe themselves, the words they repeat, the values they want to reflect. Then I look at whether their current sound, or silence, is actually helping support that. That insight becomes the foundation for the creative work that follows. - Dominique

Whether it is a sonic logo, a brand theme, or a full sound system across digital and physical touchpoints, Dominique helps ensure that the sound aligns with the brand’s personality, values, and long-term vision.

Why Clients Trust the Process

From co-creation sessions to brand workshops and moodboard reviews, Dominique stays involved throughout the early phases of the project. He works side by side with our composers, creative directors, and project managers to ensure that the final product does not just sound good — it sounds right.

It is that moment when everything clicks. When a client hears the first sonic direction and says, this feels like us. It means we have captured something real. It means the sound is not just an add-on, but part of the brand’s voice. - Dominique

That kind of alignment is what turns a sonic identity into something scalable and lasting. It is also what sets the tone for a successful partnership.

The Person Behind the Process

Dominique brings a thoughtful, honest approach to every brand he works with. He combines structure with empathy, helping clients feel confident as they move into a space that is still new for many: strategic sound.

He has helped shape projects across industries, from financial services and government entities to FMCG and tech. And he is one of the reasons clients keep coming back to MusicGrid when they are ready to explore what sound can do for their brand.

🎧 Explore our work